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Notes from Executive Director Scott Garrison – Sept. 2024

Sep 3, 2024 | News

MCLS began work on a strategic plan last year, and I’m pleased to share the basics of our emerging 2025-2028 plan this month. Our strategic plan is a flexible, living document we can adapt as rapid change for libraries and their users continues. We used a strengths-based process to create our plan based on input we gathered earlier this year from member libraries and other stakeholders. As we start to roadmap our plan, the MCLS staff is paying careful attention to balancing existing priorities and potential new ones we’ve identified from the input we gathered. I’ve also asked the MCLS Board of Directors to consider how their governance and vision-setting work will intersect with our plan over the next three years.  

Here are the steps we took to get to our plan: 

  1. We opened an RFP process in 2023 and selected Spartina Consulting as our strategic planning consultant. 
  2. We started our process in November 2023 at the MCLS Board retreat, where a group of our staff worked with the Board directly to create an initial strategic plan framework. 
  3. We tested the framework and gathered input from a variety of stakeholders from February through April 2024 through community conversations, interviews, and a survey. 
  4. Our staff reviewed the input we gathered in May and June and identified opportunities that aligned with our initial framework and ones that were new. 
  5. Our managers compiled those results into our strategic plan in July, with the elements below as well as a number of potential strategies that came from the input we gathered. 
  6. We began to engage with our staff on potential strategies and shared the plan with the MCLS Board in August, so we can consider how to keep the Board’s and the staff’s work aligned.  
  7. We’re sharing the basics with our community now and will have much more to share in the weeks and months to come.  

Here are the basics of our 2025-2028 MCLS strategic plan. 

 

MCLS Strategic Plan – 2025-2028   

MISSION
We are a non-profit, member-driven organization that seeks to collaborate and share resources that support libraries of all types to better serve their communities.   

PURPOSE
Connecting libraries with quality services, cost-effective products, new approaches, and creative solutions.   

VISION
Empowering libraries to achieve the extraordinary.   

CORE VALUES  
Service Excellence  
We keep libraries and library staff at the center of all that we do, strive to be responsive to their current and future needs, and remain committed to helping them excel.   

Relationships  
We engage and listen actively with respect and authenticity.   

Equity
We believe everyone should be and feel empowered to succeed, respect individuality, and celebrate all unique perspectives.    

Collaboration
We foster community, connectedness, and partnerships to incubate ideas, co-create solutions, and experiment boldly.    

 Integrity
We support libraries professionally, ethically, and with transparency.   

Proactive
We look forward to anticipate and prepare libraries for change.  

 

Key Strategic Priorities   

   

ENGAGEMENT AND COLLABORATION
We seek to grow our community through opportunities to connect and cultivate relationships.   

INVEST IN INNOVATION
We challenge ourselves and others to imagine and re-imagine by exploring unique ideas, services, and solutions.    

STRENGTHEN AND SUPPORT  
We seek to support and advocate for libraries to advance the profession, empower library staff, and ultimately benefit and strengthen the communities we serve.      

AWARENESS AND ACCOUNTABILITY  
We continually evaluate and improve operations and policies for the benefit, service, and support for our community.    

Stay tuned for more information about our next steps to implement our strategic plan in the coming weeks and months. My thanks to everyone who participated in the work that has led us to our plan, from our Board and our staff to member libraries, vendors, and other stakeholders. Special thanks to our team at Spartina for their help and guidance throughout the process. We at MCLS look forward to engaging with you and continuing forward as an organization to serve libraries over the next three years and beyond. 

Have a question or idea for MCLS? Contact me anytime at garrisons@mcls.org.

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MCLS welcomed two new Administrative Assistants in September 

On Sept. 28, 2026, MCLS welcomed Renea Di Bella and Manaal Kahn as our new Administrative Assistants. You may engage with them through RIDES and MelCathelp tickets, when you call our main phone line, and when they host our virtual workshops and webinars. Among other duties, they also help process membership forms and contact management data. When you have the pleasure of interacting with them, please extend a warm welcome to MCLS! In the meantime, the interviews below provide deeper insight into Renea’s and Manaal’s backgrounds and aspirations.

Meet Renea Di Bella

Tell us a little about your background. How did you get started in libraries?

I am a former middle school social studies teacher with a master’s degree in curriculum and instruction. Through writing curricula, I realized a passion for literacy, research, and archival preservation. To pursue this passion further, I applied (and was admitted) to the MLIS program at Wayne State University, to begin Fall 2027. In the interim, I started working in libraries to prepare myself for my studies and future career. I worked previously at the Detroit Public Library and am excited to bring my passion and interests to MCLS.  

What motivated you to take on this new role?

This role merges several of my interests and talents. Teaching provided me with many of the skills I will need to fulfill my role, while the services MCLS provides its members align with my passion for literacy and public access to information. This is also an opportunity for me to get to know the needs of libraries better as I transition into a career in Libraries and Information Science.  

What do you like to do when you aren’t working?

I like to read and travel. I like to do several different types of art and crafts. I also spend an inordinate amount of time just watching my cats exist. 

Do you have any hidden talents or hobbies?

I am a visual artist; I make multimedia collages and sculptures. 

What is the best advice you have ever received?

From my aunt: “Don’t dread getting older because it’s a privilege not everyone gets.” 


Meet Manaal Khan

Tell us a little about your background. How did you get started in libraries? 

I worked in the Processing department at the Dearborn Public Library, where I supported MeLCat requests by printing pull lists from the ILS, retrieving materials from shelves, printing RIDES labels, and preparing items for RIDES delivery. I also processed materials for circulation, and my favorite part was processing holiday materials! My background also includes instructional design, literacy tutoring, and technical writing, where I focus on how to break complicated information into clear steps and help people apply what they learn. 

What motivated you to take on this new role? 

I am motivated to bring together my library experience, communication skills, and interest in helping others apply what they learn. Working with MeLCat and RIDES showed me how libraires work together to connect people with resources, and I am happy to support that work at MCLS. 

What are you most excited to start working on? 

I am excited to combine my previous experience with RIDES and MeLCat. I value literacy and libraries make literacy accessible to all. MelCat is an amazing part of the library network, giving people access to more resources than just their local libraries. I’m excited to support member libraries and make information accessible. As I grow, I’d love to use my instructional design and writing skills to help make instructions, resources and training easier to follow and apply. 

What do you like to do when you aren’t working?  

I enjoy learning languages and different subjects, and geographic information systems (GIS) is my next area to explore. I like to spend time with my nephew, play Zelda, sketch places in my neighborhood, read, cook, and watch anime and fantasy shows/movies, like the current Percy Jackson series. I also enjoy going on walks and taking photos of trees. 

Do you have a favorite author, book, or genre?

My current favorite books are Days at the Morisaki Bookshop by Satoshi Yagisawa and The Invisible Library series by Genevieve Cogman. 

Nov 2, 2026

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Congratulations to our newest Certificate of Library Staff Development recipients (November 2026)

The following library staff members have earned Certificates of Library Staff Development by attending workshops through MCLS!  

Basic Essential Workplace Skills Certificate  

  • Tresa D. Fore, Wayne County Community College District, MI 
  • Terri Hebert, Bridgman Public Library, MI 
  • Bailey Jo Good, Wabash Carnegie Public Library, IN 
  • Eliza Forrest, Traverse Area District Library, MI 
  • Alisia Neubeck, Grand Valley State University, MI 
  • Christina Meyers, Traverse Area District Library, MI 
  • Lynnae M Christensen, Traverse Area District Library, MI 

Are you interested in obtaining your Certificate of Library Staff Development? For details, see our website. Essential Workplace Skills tutorials are free to MCLS members as a member benefit! For questions, please email Gwen at training@mcls.org or call 517-220-9950.  

Nov 2, 2026

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Insights from Executive Director Scott Garrison – November 2026

Libraries are built from stories, and they embody the power of stories. Stories are at the heart of the relationships libraries and everyone they serve need to succeed. At the MCLS annual member event on Oct. 9, approximately 70 total attendees focused on how libraries can tell stories effectively from the perspectives of data storytelling and crisis communication.

The path to MCLS’s first in-person event in ten years is made up of many stories from the astonishing number of changes and challenges libraries have seen since 2016. We at MCLS have collected a lot of data in the last few years that are helping us tell new stories, from our strategic plan development and implementation through recent surveys and other work our Board and staff have done.

Following some stories from MCLS Board members Mike Hawthorne and Josh Petrusa that set context for our event, Professor Kate McDowell from the University of Illinois Urbana-Champaign’s School of Information Sciences delivered an inspiring keynote based on her ten years of work on data storytelling including the Data Storytelling Toolkit for Libraries (DSTL) and her 2025 book Critical Data Storytelling for Libraries: Crafting Ethical Narratives for Advocacy and Impact. Kate’s book weaves together many helpful strands that can help us build a positive future, and I recommend it very highly to anyone seeking to improve how they combine data with narrative to tell their library’s stories.

In her keynote, Kate highlighted the Storytelling Triangle between a story, its teller, and its audience, noting that we should be mindful whose role it is to tell a particular story. Each relationship in the Triangle is a dynamic one that can be influenced by whether a story is new or being repeated by the same or a different teller, and an audience’s attitudes toward the story. Kate established that critical data storytelling “requires understanding power dynamics from a storytelling perspective,” an idea dating back to the late-19th century women who introduced using empirical data in librarianship in a systematic way, and who were not allowed to present at conferences at the time.

Kate pointed out the differences between data, story, and information with the straightforward idea that “data in story context becomes information.” In her keynote (and in much greater detail in the book), she offered thought-provoking ideas about who owns data (and goals for using data) versus stories (and motivations for telling them), with examples relevant to academic and public libraries. Kate laid out the Data Storytelling Life Cycle as a framework to dealing with struggles libraries have had including translating data into stories and capturing those stories for outside audiences.

Data Storytelling Life Cycle (McDowell, 2026)

The Life Cycle captures the ideas that many libraries collect and store data without really engaging and creating meaning, and that we need to make our data our own through all four steps in the cycle.

Kate then offered suggestions for to how to build stories that last and should be retold over time, such as how libraries have ended late fees to promote equitable access. She explained the cycle of story across time, from telling, to listening, to retelling, as well as a story’s chronological structure from an inciting moment though rising action, to a climax or turning point and falling action to a resolution or denouement. She cited the example of a campaign to expand a taxing district for a library whose district was smaller than its counterpart school district. Though the campaign failed, the data the library used to tell their story along the “upward arc” of rising action in their campaign increased awareness that kids outside the taxing district could come to and use the library even without a library card.

Before closing, Kate laid out three Structure Narratives from the DSTL and pointed out where data collection occurs in each:

  • Transformation – a “hero’s journey” toward overcoming obstacles and creating change
  • Continuity – restoring stability following disruption (with recovery, adaptation, and learning)
  • Discovery – understanding complexity via a process of asking questions, gathering information, and building and sharing the knowledge that results from the process

Next, communication expert Thom Fladung led a workshop titled Putting Crisis Communications In Play, to help libraries be prepared in case of “explosive, unplanned visibility” that can damage our most important asset: our reputation. Thom’s experience as an investigative reporter earlier in his career has positioned him very well in his current role as Vice President and Chief Counselor at Hennes Communications (a division of AKCG Public Relations Counselors).

I hope you find the following summary of what Thom shared on Oct. 9 useful. Rather than summarizing all of the valuable information he offered, please see below for images from a pocket-sized card with tips and more that Thom distributed and very kindly granted us permission to include in this piece.

Thom began with the idea that while communication can be the last thing we think about during a crisis, it can save our reputation as word spreads and the community awaits our response. He emphased how important it is to act promptly and communicate clearly and honestly in a crisis using the rules of the Damage Control Playbook:

  1. Tell the truth (“no comment” can translate to “guilty”)
  2. Tell it first
  3. Tell it all (i.e., all that you know to be true)
  4. Tell it fast
  5. Tell it to the people who matter most

Thom shared stories from his journalism experience to illustrate how the media works faster and more iteratively than ever before in the age of social media and search engine optimization. Media often run with what they have even if it does not represent a balanced view of a story.

He then turned to a set of five steps to manage outrage that often occurs in a crisis:

  • Validate concerns: there is almost always a valid concern to acknowledge
  • Acknowledge past mistakes: don’t pivot away from the past more quickly than your stakeholders can – it’s their decision when to move on, not yours. Be prepared to repeat how you’re working to fix past mistakes, if needed.
  • Acknowlege current problems: iflibrary leadership does not demonstrate that they know there’s a problem, stakeholders may become upset
  • Give credit: wherever possible, thank anyone who is helping resolve a crisis
  • Share control: the higher the outrage, the less trust there will be in you to solve a problem – let others validate whether you’ve solved it

Thom laid out a “3-V framework” for bad news stories: the villain who caused the problem, the victim, and the vindicator who brings it to light for accountability. He also offered detailed strategies and tips for communicating via social media, pointing out the importance of having conduct rules for all communication including social media and how to handle comments effectively. Thom cited Traverse Area District Library’s Social Media Policy as a great example. In a crisis, he recommended putting the truth on the library’s website and making a simple social media post pointing to the website because a library has greater control over its website. To help defuse a social media storm, ask vocal commenters for a conversation away from the platform.

Libraries should ask the following questions when they identify an online reputation threat:

  1. Where did the threat originate?
  2. Are more people continuing to talk about this situation?
  3. Has the mainstream media begun covering this situation?
  4. What is your understanding of what led to negative information?

Following tips on determining the influence of a threat and best practices for responding, Thom turned to some media relations guidelines and interview control tools if we find ourselves contacted by the media. He staged some mock media interviews with brave event participants, seeking observations from the larger group.

Thom closed with key principles for developing a crisis communications plan:

  1. Ask “who says what to whom, how and when?” Who is on your library’s crisis communication team, and what protocol/procedures will you follow to activate that team?
  2. Conduct a vulnerability audit with the library leadership team, brainstorming and ranking potential crises by how likely they are
  3. Build messages from the audit, including media statements, website content, and social media posts
  4. Make sure you identify your key stakeholders and audiences, know your social media instructions, passwords, and guidelines, and keep contact information up to date

As promised, here is the card Thom offered workshop participants:

© Hennes Communications LLC; used by permission

I’ll close here by thanking our annual member event planning committee, the staff and Board members who played a part in making the event happen, our hosts at St. Joe County Public Library, our fine speakers, and all member library staff who attended (especially those who completed our evaluation survey). Holding our first in-person event in many years was a lot of hard work, and truly a labor of love for our members.

If you were with us on Oct. 9, I hope you’ll agree that our event was a great example of how MCLS brings libraries together to engage with valuable strategies and approaches, and of how together, we empower a strong library community. I also hope to see you at our next annual member event on April 30, 2027, back at St. Joe County Public Library in South Bend, IN. Until then, I encourage you to share questions, ideas and thoughts with me at garrisons@mcls.org.

Nov 2, 2026

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